Analyst – Sport Media

About YouGov

YouGov is a global leader in public opinion anddata analytics, powering decisions through accurate insights and ethical research. Within our Sport Media division, we help top-tier sports brands understand the media value of their sponsorships and presence across channels.

Role Overview

We’re seeking a passionate and detail-driven Analyst – Sport Media to join our dynamic Media team. If you love sports and thrive on turning data into stories that drive decisions, this role is for you. You’ll support senior colleagues on large-scale international projects while independently managing smaller analyses, using advanced Excel techniques and bespoke tools.

Key Responsibilities

• Conduct media valuation using Excel (pivot tables, vlookups, IF formulas)
• Build, maintain, and validate databases and dashboards
• Analyze global sports data to identify patterns, discrepancies, and insights
• Create detailed client reports and summaries with narrative-driven data
• Support and coach junior analysts when needed
• Uphold rigorous data quality control standards
• Collaborate with internal client services teams

Qualifications & Skills

• Strong analytical and problem-solving capabilities
• Proficiency in Microsoft Excel (advanced functions a must)
• Excellent writing and communication skills
• Ability to manage multiple deadlines and collaborate in a fast-paced setting
• Passion for professional sports
• Experience in media evaluation (sports-focused preferred)

Why YouGov?

• Work with high-profile sports clients and globally recognized brands
• Be part of a collaborative, international team
• Flexible hybrid work model with supportive work culture
• Drive insights that shape the future of sports media evaluation

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