Ford Digital Marketing Analyst Jobs 2026 | Chennai | Full-Time On-Site

Ford Motor Company is hiring a Digital Marketing Analyst for its Chennai location. This is a full-time, on-site role focused on supporting digital marketing operations, market coordination, content updates, and production publishing workflows across global platforms.

The role is ideal for graduates with an interest in digital operations, analytics, content management, and cross-functional coordination within a global automotive organization.

Quick Job Overview

Table 1: Job Details

Table 2: Education & Eligibility

Role Overview – Digital Marketing Analyst at Ford

As a Digital Marketing Analyst, you will support Ford’s digital marketing and content publishing operations by coordinating with market contacts, external agencies, and internal technical teams. The role ensures that pricing, images, and model information are accurately updated, approved, and published across preview and production environments.

This position requires strong attention to detail, coordination skills, and process adherence, making it suitable for candidates looking to build a career in enterprise digital marketing operations.

Key Responsibilities

• Coordinate with market contacts to obtain latest price lists and order guides
• Update daily metrics trackers for requests, amendments, and approvals
• Raise image requests with external agency Oliver and track modifications
• Maintain and update Oliver metrics sheets for all image-related requests
• Verify images received from external agencies before approval
• Review and approve analyst inputs prior to market submission
• Obtain market approval for updates performed in GPRS
• Validate changes in test/preview environments and raise cache-clear tickets with BSL teams
• Coordinate with Prague team for publishing updates to NGC
• Perform post-production verification and notify NSC teams
• Support updates to engine fuel tables and legacy downstream applications
• Assist team members with workload management when required

Required Skills & Competencies

Functional Skills

• Digital marketing operations support
• Data tracking and metrics management
• Content verification and publishing workflows
• Cross-team coordination and approvals

Behavioral Skills

• Strong attention to detail
• Clear communication and follow-up skills
• Ability to manage multiple requests simultaneously
• Team collaboration and adaptability

Why Join Ford Motor Company?

Ford offers a dynamic global work environment where digital operations play a critical role in supporting product launches and market communication. Employees gain exposure to international markets, enterprise systems, and large-scale digital workflows, along with opportunities for long-term career growth.

Ford Motor Company is an equal opportunity employer and promotes an inclusive, professional workplace culture.

FAQs – Digital Marketing Analyst at Ford Motor Company

1. What does a Digital Marketing Analyst do at Ford?
The Digital Marketing Analyst supports digital marketing operations by coordinating content updates, pricing information, image requests, approvals, and publishing workflows across preview and production environments.

2. Is this a core marketing or operations role?
This is a digital marketing operations role, focused on execution, coordination, analytics tracking, and content publishing rather than campaign strategy.

3. Is this role suitable for freshers?
Yes. Freshers with relevant educational backgrounds and strong coordination, data handling, and communication skills are eligible to apply.

4. What qualifications are required for this role?
Candidates must have a bachelor’s degree such as B.Com, BBA, B.Sc Computer Science, or BCA.

5. Is this a work-from-home position?
No. This is a full-time, on-site role based in Chennai, Tamil Nadu.

6. Will I work with international teams?
Yes. The role involves coordination with global market contacts, external agencies, and international publishing teams.

7. What tools or systems will I work with?
You will work with metrics trackers, content systems, approval workflows, preview and production environments, and internal ticketing tools.

8. Does this role involve analytics or reporting?
Yes. Updating daily metrics trackers and validating data accuracy are key responsibilities.

9. Are night shifts involved?
Shift requirements depend on market coordination, but this role typically follows standard business hours.

10. What career growth opportunities are available?
Employees can grow into roles such as Senior Digital Analyst, Marketing Operations Lead, or Digital Marketing Manager based on performance.

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